Bill Heifner, president and founder of Renier Construction was recently requested by editors of the nation’s leading automotive newspaper, Automotive News, to present an Intelligence Webinar. The presentation entitled “Facility Renovation & Construction – How to Get the Most Value for the Investment” came as a result of increased pressure by automotive manufacturers on dealers to perform image upgrades.
In a nationwide survey earlier this year of 330 dealers by Automotive News, more than half said there is increased pressure to comply with image standards. As a result, response to the Webinar was strong. The 60-minute presentation morphed into 75 minutes due to high attendance and dealer engagement in the question and answer session immediately following the presentation.
“With image makeovers, renovations and new dealership construction pressures increasing, auto dealers are looking for ways to get the most value for their invested dollars,” explained Heifner. “Dealers appreciate a candid perspective and we truly want them to succeed in this competitive marketplace,” continued Heifner.
